Project background
KEF is a British audio brand that specializes in the production of high-end speakers. In addition to purchasing the products, customers can register their speakers to access warranty coverage, seek expert advice, and schedule after-sales repairs. However, these various functionalities were spread across disparate touch points, resulting in a disjointed and cumbersome experience.
Recognizing the breakdown of the end-to-end journey, we saw this as a massive opportunity to help users manage their KEF speakers effortlessly.
