As a digital publishing that celebrates the intersection of music, lifestyle, and culture for a younger demographic, Sound of Life has grown to a global readership exceeding 1.67 million. However, due to the varying content and expanding audience base, the growth of subscribers count slowed down, and the average time stay on page experienced a significant decrease. To address these challenges, the brand decided to revamp the whole website to make it more scalable and enhance the online presence.

I began the project by thoroughly studying and analyzing the research data for SOL. Concurrently, I conducted an audit of SOL's existing website and brand assets, and identified areas for improvement. To ensure the new design would be fresh and exciting, yet still recognizable for those familiar with the brand, I worked closely with the SOL team and key stakeholders throughout the process.