① Background
As a digital publishing that celebrates the intersection of music, lifestyle, and culture for a younger demographic,Sound of Lifehas grown to a global readership exceeding 1.67 million.
Due to the varying content and expanding audience base, the growth of subscribers count slowed down, and the average time stay on page experienced a significant decrease.
② Style Guide
The primary target audience identified was college-educated and employed young adults. This demographic is shaped by a mix of ambition, social connection, and a continuous journey of self-discovery.
To ensure the new design resonating with their sensibilities and align with their life stage, yet still recognizable for those familiar with the brand, I conducted visual audit on SOL assets, and set the visual tone for SOL as follows:
Confident, dynamic, and engaging.
③ Solutions
In addition to being more visually appealing, the new SOL provided better experience in many aspects,
Upgraded navigation among pages.
Smooth, intuitive and delightful interaction.
